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AdTech

The Future of Advertising Starts with Rubix

Stay up to date on what’s happening with Rubix, learn about upcoming events and access important resources.

Problems in the AdTech Sector

The AdTech (Advertising Technology) sector faces several challenges that impact its efficiency, transparency, and effectiveness. Key issues include:

Ad Fraud

AdTech platforms are susceptible to various forms of ad fraud, including click fraud, impression fraud, and bot traffic. These fraudulent activities not only waste advertisers’ budgets but also undermine the credibility of ad campaigns and diminish trust in the digital advertising ecosystem.

Lack of Transparency

The opacity of AdTech platforms makes it challenging for advertisers to verify the accuracy and authenticity of their ad placements. Limited transparency into ad targeting criteria, ad placement algorithms, and pricing models hinders advertisers’ ability to optimise ad campaigns and assess their ROI effectively.

Data Privacy Concerns

AdTech platforms collect vast amounts of user data to target ads more effectively. However, concerns about data privacy and consumer consent have led to increased scrutiny and regulatory intervention, such as the implementation of GDPR in the EU and similar regulations worldwide. Non-compliance with data protection laws can result in hefty fines and damage to brand reputation.

Fragmentation and Complexity

The AdTech landscape is highly fragmented, with numerous platforms, networks, and technologies competing for advertisers’ attention. This fragmentation creates complexity in ad buying, targeting, and measurement, making it difficult for advertisers to navigate and optimize their ad campaigns efficiently.

How Rubix solves them

Rubix addresses the challenges faced by the AdTech sector while promoting transparency, security, and efficiency. Here’s how Rubix supports partners building usecases for Adtech domain.

  • Fraud Prevention and Detection

    Rubix DID based targeting and consequent recording of the impression on the ledger would significantly reduce fraudulent impressions.

  • Transparency and Accountability

    With the unique object chain based architecture of Rubix all transactions at the most atomicl level -in this case at every DID- would be immutably recorded. This would pave way for building a framework of 100% transparent analytics for advertisers.

  • Privacy-Compliant Data Handling

    Rubix DID with private key mechanism would enable dAPPs to build self sovereign , PII protecting identity management solutions for consumers, enabling them to own and monetize their data in the most cost efficient manner.

  • New Revenue models

    Next generation adtech dAPPs leveraging the highly ROI friendly ,single composable Rubix stack can help disintermediate the entire value chain from Advertiser -Publisher- User. Easy to build on chain smart contracts can help define and execute multi touch attribution based CPV (Cost Per Value) monetization models which would ensure fair and equitable share for every participant contributing to the customer acquisition.

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